TD Ameritrade 2018 Annual Report

25 Performance Graph The following Company common stock performance information is not deemed to be " soliciting material " or to be " filed " with the SEC or subject to the SEC's proxy rules or to the liabilities of Section 18 of the Exchange Act and shall not be deemed to be incorporated by reference into any prior or subsequent filing by the Company under the Securities Act of 1933, as amended, or the Exchange Act. The following graph and table set forth information comparing the cumulative total return through the end of the Company's most recent fiscal year from a $100 investment on September 30, 2013 in the Company's common stock, a broad-based stock index and the stocks comprising an industry peer group. Period Ended Index 9/30/13 9/30/14 9/30/15 9/30/16 9/30/17 9/30/18 TD Ameritrade Holding Corporation 100.00 131.74 127.87 144.69 203.98 224.23 S&P 500 100.00 119.73 119.00 137.36 162.92 192.10 Peer Group 100.00 139.85 140.76 156.83 221.57 253.58 The Peer Group is comprised of the following companies that have significant retail brokerage operations: E*TRADE Financial Corporation The Charles Schwab Corporation